Product videos

Yoomru can build a short branded video from a product's images, no editing tools needed.

Format: 9:16 vertical (1080x1920, 30 fps MP4), right for Reels, TikTok and Shorts.
Length: at least 10 seconds. Images are spread across the whole clip, followed by a short outro, so even a one-image product fills the full duration.
Branding comes from Settings, then Brand kit: logo (or one click to pull your Shopify brand logo), background/text/accent colors, and the CTA text ("Shop now").

Fifty templates

Every template uses the same product data (images, title, price, compare-at price, CTA) and your brand kit, so you can switch between them freely. The picker shows a sample of each one, and hovering a tile plays it.

Family	What they do	Examples
Classics	The original ten, from a clean photo reel to a full sale promo.	Product Showcase, Bold Type, Editorial Split, Polaroid Stack, Rotate 3D, Aurora, Flash Sale, Mosaic, Lookbook, Spotlight
Camera	Find movement inside a single photo, for the product with one good shot.	Parallax, Rack Focus, Handheld, Detail Zoom
Reveal	Geometry uncovers the product, so they stay strong on a plain packshot.	Shutter, Liquid Wipe, Iris, Curtain
Layout	Print and editorial devices; they read as designed rather than filtered.	Contact Sheet, Magazine Cover, Half & Half, Card Deck
Commerce	The grammar of a shop, showing only what you actually set.	Countdown, Swatch Row, Add to Cart, Price Tag
Feed-native	Borrow the look of the feed itself.	Caption Pop, Search Reveal, Phone Frame, Sticker Burst
Material	Paper, fabric and folds.	Paper Cut, Fold, Torn Edge, Fabric Drape
Process	Print and darkroom processes resolving on screen.	Halftone, Duotone, Risograph, Develop
Light	Light does the work.	Neon, Scanline, Silhouette, Prism
Type-led	The words are the animation.	Split Flap, Marquee, Stamp, Cutout Type
Structure	The frame itself moves.	Slice, Grid Collapse, Accordion, Corner Peel

Flash Sale reads the discount from the product's price and compare-at price, so it shows a percentage badge and the struck-through original only when the product is actually on sale.

Background music

Every video can carry a soundtrack from a built-in library of 166 royalty-free tracks in six moods (Upbeat, Chill, Cinematic, Elegant, Playful, Energetic), or from your own uploads. Under the template picker you choose:

No music: silent, and what shops that predate this feature keep doing until they choose otherwise.
Template's default: each template's curated track, matched to its pace.
Random: a different track each time, drawn from the whole library or from just the tracks you tick.
Chosen tracks: only what you pick.

Tick the heart on a track to keep it in Favourites. Upload your own (MP3, M4A, AAC, WAV or OGG, up to 15 MB) and it appears under My uploads alongside the library.

Where videos appear

Composer: choose media mode Generate a video, pick the template, and either press Generate video to preview it, or just schedule. The video is generated automatically when the post publishes.
Planners: template mode renders a fresh video for every product on its turn.
Auto-share: in a network's settings choose Media to upload, then Generate a video. Every auto-shared product then goes out with its own video.

If a video can't be generated at publish time, the post fails with a clear message instead of going out empty.