Best Shopify Wishlist Apps in 2026 (Compared, Scored & Ranked)

When a shopper finds a product they love but are not quite ready to buy, most Shopify stores lose them forever. There is no built-in way to save that product, no follow-up, no reminder when the item goes on sale or drops in stock. The shopper moves on, and the potential sale disappears. A wishlist changes that dynamic. It turns window shoppers into identified prospects and gives you a direct line back to them at exactly the right moment.

Shopify does not include a native wishlist feature. Adding one requires a dedicated app, and the options range from simple "save for later" buttons to full retention platforms that bundle wishlists with loyalty programs, product reviews, and automated email campaigns. Choosing the wrong tool means paying for features you will never use, or discovering the free plan runs out of capacity the moment your traffic grows.

This guide covers 6 of the best Shopify wishlist apps available in 2026. Each app was evaluated using Shopify App Store data, listing information, feature sets, pricing, and verified merchant reviews. No apps were personally installed or tested. Apps are ranked by Overall score, highest to lowest. Use the comparison table for a fast side-by-side view, or jump to any individual app section for a detailed breakdown.

Quick Results

How We Evaluated

Every app in this list was researched using its Shopify App Store listing, the developer's own website, and a representative sample of recent, positive, and critical merchant reviews. No apps were personally installed or tested. Scores reflect publicly available evidence only, evaluated as of August 2026.

Each app was scored on five dimensions, out of 10:

1. Pricing and Value - Free plan availability, price relative to features delivered, and fairness for small stores or merchants just starting out.
2. Feature Richness - Depth and breadth of wishlist-specific features: guest wishlists, multiple lists, sharing options, price and stock alerts, email reminders, analytics, and API access.
3. Built for Shopify / Integration - Whether the app holds the Built for Shopify badge, how well it integrates with Shopify themes, customer accounts, POS, Shopify Flow, and Checkout extensions.
4. Ease of Use (UI/UX) - Setup effort, admin clarity, onboarding experience, documentation quality, and how quickly a merchant can go live.
5. Support and Reputation - App Store star rating, total review volume, support responsiveness reported by merchants, and developer track record over time.

Scoring Model

Each app receives a score from 1 to 10 on every dimension. The Overall score is the simple average of all five dimension scores, rounded to one decimal place. No app scores a perfect 10 across all dimensions, because every tool involves trade-offs. Richer features often come with a steeper price or more complex setup. Higher-tier plans unlock advanced capabilities but raise the cost of entry. Scores reflect relative performance within this category.

Full Comparison Table

1. Growave: Loyalty and Wishlist - Best for All-in-One Customer Retention

Growave describes itself as the only retention stack that bundles loyalty, wishlist, reviews, referrals, and VIP tiers into a single app. That claim holds up. Rather than running five separate apps and juggling five monthly subscriptions, Growave merchants manage their entire post-purchase retention strategy from one dashboard. The app holds the Built for Shopify badge, supports Shopify Plus with checkout extensions, and integrates directly with Shopify POS, making it one of the most deeply integrated platforms in this category.

The wishlist feature inside Growave supports guest wishlists, multiple lists per customer, email and social sharing, price drop and back-in-stock alert emails, and a full analytics dashboard. For merchants on the Growth plan and above, Growave can automatically email customers when a wishlisted product drops in price or comes back into stock, turning passive saves into active purchase intent signals.

Pricing and Value

Growave's free plan is genuinely useful: it includes a loyalty points program, product reviews, and a basic wishlist, all capped at 200 orders per month. That limit makes it a real option for new stores but not for established ones. The Entry plan at $15 per month is priced fairly for stores up to 500 monthly orders and adds referrals, Shopify Flow, Klaviyo integration, and automated email series. The Growth plan jumps sharply to $199 per month, unlocking VIP tiers, back-in-stock wishlist emails, store credit, and POS loyalty QR codes. For a well-rounded mid-market store, that price point is steep relative to standalone wishlist apps, though it replaces several separate subscriptions. The Plus plan at $499 per month is enterprise-level. The breadth of what is included across all tiers justifies the price for brands that need the full suite; for a merchant who only wants a wishlist, it may be overkill.

Feature Richness

No wishlist app in this list matches Growave for sheer feature volume. The platform combines loyalty programs (points, discounts, coupons, store credit, gift cards, cash back, Apple Wallet, Google Wallet), product reviews (with UGC and Google Shopping feeds), referral programs with fraud protection, VIP tier management, and a full-featured wishlist. The wishlist itself covers guest access, multiple lists, gift registry, email and social sharing, price and stock alert emails, and analytics. For growth-stage DTC brands, having all of this under one roof eliminates the integration fragility that comes from stitching together separate apps. The only reason it does not score a perfect 10 is that wishlist-specific features are not the deepest in isolation; dedicated wishlist apps like Swym or Swish offer more wishlist-specific customization options.

Built for Shopify and Integration

Growave holds the Built for Shopify badge and is also certified for Shopify Plus with checkout extensions, meaning loyalty and wishlist features can surface natively at checkout. The app integrates with Shopify POS for in-store loyalty redemption (including QR codes), Shopify Flow for automation, Shopify Customer Accounts, and a broad partner stack including Klaviyo, Omnisend, Gorgias, Attentive, Pagefly, Recharge, and TikTok Shop. Support for headless stores via API and SDK is available on the Plus plan. This is among the most comprehensive Shopify integration footprints of any retention app.

Ease of Use

Growave's depth is also its main usability challenge. Setting up loyalty, reviews, referrals, and wishlists correctly requires time and attention. Onboarding documentation is comprehensive, and dedicated success managers are available on Growth and Plus plans, but merchants who only want a wishlist may find the admin overwhelming. Reviews consistently praise support quality, and the team actively assists with setup. For a merchant already using a loyalty or review app, migrating to Growave and learning a new system is a real investment. For stores starting fresh, the integrated approach can simplify the long run even if the initial setup takes longer.

Support and Reputation

Growave has a 4.8 out of 5 star rating from 1,175 reviews, one of the strongest combinations of rating and volume in this category. Recent reviews highlight the support team's willingness to go deep on custom setups, troubleshoot DNS and theme issues, and respond within hours even for merchants on lower-tier plans. The developer has a long track record with Shopify merchants spanning multiple years. Negative reviews are rare and typically relate to the complexity of configuring advanced features rather than bugs or support failures.

Pros

• All-in-one platform replaces multiple separate apps
• Built for Shopify Plus with checkout extensions and POS loyalty
• Back-in-stock and price drop wishlist emails on Growth plan
• 4.8/5 rating with 1,175 reviews
• Genuine free plan with loyalty, wishlist, and reviews included

Cons

• Full feature set requires Growth plan at $199/month
• Steep learning curve compared to dedicated wishlist-only apps
• Wishlist-specific customization options are less granular than specialist tools
• 200 orders/month cap on the free plan limits usefulness for growing stores

Pricing

• Free: 200 orders/month, loyalty points, wishlist, product reviews, 48hr email support
• Entry: $15/month (500 orders/mo), referrals, Shopify Flow, +1 integration, 24/7 email support
• Growth: $199/month (1,500 orders/mo), VIP tiers, back-in-stock wishlist emails, store credit, POS QR, 5-star onboarding
• Plus: $499/month (3,000 orders/mo), checkout extensions, headless API and SDK, unlimited integrations, phone support

2. Swish (Wishlist King) - Best for White-Glove Setup and Hands-On Support

Swish, formerly known as Wishlist King, is a dedicated wishlist app built by a small, customer-focused team based in Dublin. The app was first launched in November 2015, giving it a longer track record than most tools in this category. Its standout differentiator is a free setup and customization service included across every plan, meaning the team personally installs and configures the app to match your store's theme rather than leaving you to figure it out alone. Merchants consistently describe this as a "white-glove" experience.

Swish holds the Built for Shopify badge and supports Shopify Customer Accounts, Hydrogen headless storefronts, and Markets for multilingual stores. The wishlist is fully customizable: merchants can adjust icon styles, button placement, colors, email templates, and the overall flow to match their brand without writing code. Out of the box, Swish integrates with Klaviyo for behavioral email triggers, GA4 for wishlist event tracking, and Meta Pixel for retargeting.

Pricing and Value

Swish does not offer a free plan. Pricing is tied to your current Shopify subscription: $19 per month for the Basic Shopify plan, $29 for Shopify, $49 for Advanced, and $99 for Shopify Plus. Each tier includes every feature Swish offers, with no feature gates. All plans include unlimited wishlists, unlimited saved items, and unlimited sessions, which means the app never throttles your wishlist usage based on volume. The price-to-Shopify-plan model feels fair to merchants who want predictable costs, but the absence of a free plan or a low-cost entry point makes it harder to evaluate before committing. The 30-day free trial partially addresses this.

Feature Richness

Swish covers the core wishlist feature set thoroughly: guest wishlists with no login required, multiple wishlists per customer, full sharing via email, social media, and direct links, a customer dashboard for managing saved items, and a conversion analytics dashboard that shows which wishlisted products are generating the most purchase intent. The app integrates with Klaviyo to trigger automated campaigns (price drop alerts, restock reminders, wishlist abandonment emails), GA4 for conversion tracking, and Meta Pixel for remarketing audiences. It also supports Shopify Markets for stores selling in multiple languages and currencies, and Hydrogen for headless builds. The gap vs. an all-in-one platform like Growave is intentional: Swish does wishlist only, but does it with precision.

Built for Shopify and Integration

Swish holds the Built for Shopify badge. It integrates with Shopify Customer Accounts, Hydrogen for headless storefronts, Shopify Admin, and Shopify Markets. Klaviyo, GA4, Meta, and Shopify's Search and Recommendations API are supported out of the box. The free setup service means the integration is not just technically capable but is also guaranteed to look and behave correctly in your specific theme, which reduces the common "looks broken on my store" failure mode.

Ease of Use

The highest ease-of-use score in this roundup, earned by the free setup service model. Every plan includes free installation, customization, and onboarding. The team configures the wishlist button placement, color scheme, icon style, and email templates as part of the setup process, at no extra cost. Merchants who have complex themes, custom layouts, or multilingual requirements consistently report that the team handled their setup without issue. The admin interface is clean and focused, with wishlist analytics, customer activity data, and integration settings in a single view.

Support and Reputation

Swish has a 5.0 out of 5 star rating from 263 reviews, the highest rating in this roundup. Of 263 reviews, 256 are 5-star. Merchants repeatedly cite the support team's speed, thoroughness, and willingness to handle custom setups free of charge. Multiple reviews describe specific support interactions where the team resolved complex theme conflicts, set up Klaviyo flows, or rebuilt wishlist functionality after a theme update, all within hours of the request. The app launched in November 2015, giving it a decade of Shopify experience.

Pros

• Free setup and customization service on all plans
• 5.0/5 rating from 263 reviews
• Unlimited wishlists, items, and sessions on every plan
• Klaviyo, GA4, and Meta Pixel integrations included
• Headless/Hydrogen support for advanced storefronts
• Shopify Markets for multilingual stores

Cons

• No free plan available
• Pricing mirrors your Shopify subscription tier, which can feel expensive at $99/month on Shopify Plus
• Wishlist-only scope means no loyalty or review features
• Limited to English language in the admin interface

Pricing

• Basic Shopify: $19/month (or $190/year), all features, free setup, unlimited wishlists and sessions
• Shopify: $29/month (or $290/year)
• Advanced Shopify: $49/month (or $490/year)
• Shopify Plus: $99/month (or $990/year), white-glove onboarding, dedicated account manager, headless support
• 30-day free trial on all plans

3. Swym Wishlist Plus - Best for Feature Depth and Advanced API Access

Swym Wishlist Plus is the market leader by review volume, with 1,343 reviews since its launch in July 2016. Built by Swym Corporation, a Seattle-based team, Wishlist Plus is a purpose-built wishlist platform that goes well beyond saving favorites. It integrates with Shopify POS to give in-store sales staff access to customer wishlists, connects with Shopify Sidekick for AI-assisted customization, and offers REST APIs and a JavaScript SDK for merchants who need custom integrations. The app spans all standard wishlist use cases, from anonymous guest lists to gift registries and custom product registries.

Multiple wishlist types are supported: standard wishlists, gift registries, in-store registries, online registries, and custom registries. Sharing works via email, SMS, and social media. Automated marketing emails and SMS flows integrate with Klaviyo, Yotpo, Mailchimp, Omnisend, Attentive, Postscript, and others. For stores with Shopify POS, sales associates can see a customer's wishlist during an in-store visit, which is a meaningful feature for boutique and multi-channel retailers.

Pricing and Value

Wishlist Plus has no free plan. All paid plans come with a 30-day free trial. The Starter plan at $29.99 per month covers 3,000 wishlist actions per month, a relatively low ceiling for busy stores. The Pro plan at $59.99 per month raises the cap to 10,000 actions and adds Klaviyo and Attentive integrations, customer segments, and summary alerts. The Premium plan at $99.99 per month brings REST API access, JavaScript SDK, custom data models, and 24/5 priority support. Action-based pricing introduces unpredictability: merchants cannot easily forecast whether they will stay within their tier. The value is strong for developers who need API access, but the pricing model penalizes fast-growing stores.

Feature Richness

The feature breadth is exceptional. In addition to standard wishlist capabilities, the app includes: multiple registry types (gift, in-store, online, custom), price drop and restock email automation, a customer account extension, Shopify Sidekick integration for AI-prompted customization, Shopify POS integration for in-store staff access, Meta Ads retargeting audiences built from wishlist data, customer segmentation, REST API and JavaScript SDK (Premium plan), anonymous guest wishlists, email capture during wishlist creation, and detailed behavior reports. The integration ecosystem spans 16 email and SMS platforms.

Built for Shopify and Integration

Swym Wishlist Plus holds the Built for Shopify badge and integrates with Checkout, Customer Accounts, Shopify POS, Shopify Flow, Shopify Admin, and Shopify Sidekick. The combination of POS integration and Sidekick AI support is unique in this category. Seven languages are supported natively, and the email and SMS integration list includes Klaviyo, Yotpo, Mailchimp, Listrak, ReSci, DotDigital, Postscript, Attentive, Twillio, Sailthru, Omnisend, Hubspot, Tapcart, Stikky, and PageFly.

Ease of Use

For most standard Shopify stores, Wishlist Plus sets up without friction. The Shopify Sidekick integration is a real ease-of-use advantage: instead of navigating CSS overrides, merchants can describe the change they want in plain language and let the AI apply it. Complexity surfaces at the Pro and Premium tiers when configuring multi-platform email automation or custom data models, which require more technical knowledge. Overall, the experience is smooth for common use cases and well-documented for advanced ones.

Support and Reputation

With 4.7 out of 5 stars from 1,343 reviews, Swym Wishlist Plus has the largest review base in this category. Reviews consistently highlight fast response times, knowledgeable support staff, and proactive communication when issues arise. Long-term users spanning 3 to 5 years frequently appear in the reviews, which signals strong retention and product reliability. The Premium plan includes 24/5 support with under-4-hour response time.

Pros

• Largest review base in the category: 1,343 reviews at 4.7/5
• Shopify POS integration for in-store wishlist access
• Shopify Sidekick AI integration for natural-language customization
• REST API and JavaScript SDK on Premium plan
• Multiple registry types: gift, in-store, online, custom
• 16 email and SMS platform integrations

Cons

• No free plan; action-based pricing can hit ceilings on growing stores
• Starter plan limits of 3,000 actions/month feel low for active stores
• API access only available on the most expensive plan ($99.99/month)
• Pricing is unpredictable for stores with variable traffic

Pricing

• Starter: $29.99/month (or $299.99/year), 3,000 wishlist actions/month, 30-day trial
• Pro: $59.99/month (or $599.99/year), 10,000 actions/month, Meta retargeting, Klaviyo/Attentive, 30-day trial
• Premium: $99.99/month (or $999.99/year), 25,000 actions/month, REST API, JS SDK, 24/5 priority support, 30-day trial

4. Wishlist Hero - Best for Budget Stores That Want Email Reminders

Wishlist Hero by Revamp offers one of the most accessible entry points in the wishlist category: a genuinely functional free plan that covers 500 wishlist additions per month, guest users, social sharing, multi-currency, multi-language support, and detailed reports. For stores under 500 additions per month, the free tier delivers a complete wishlist experience. The paid plans start at $4 per month, making the upgrade path one of the most affordable in this roundup.

The app earns its place by pairing the core wishlist with automated email reminders triggered by price drops and low-stock alerts. This feature, available from the $4 Silver plan, turns wishlist data into a direct marketing channel without requiring a separate email marketing tool for that specific trigger.

Pricing and Value

The free plan is the strongest affordability signal in this category. Up to 500 wishlist additions per month, guest wishlist support, social sharing, multi-currency, multi-language, and analytics are all available at no cost. The Silver plan at $4 per month doubles the limit to 1,000 additions, adds custom branding, Klaviyo and analytics platform integrations, price drop and low-stock email reminders, and JavaScript API access. Gold Plus at $17 per month raises the cap to 5,000 additions and adds SendGrid and Omnisend. Platinum at $29 per month covers 10,000 additions. For small to mid-size stores, this pricing model is exceptionally fair.

Feature Richness

Wishlist Hero covers all essential wishlist features: guest wishlists, wishlist buttons on product pages, collection pages, and quick views, social sharing, detailed reports on customer activity, and automated low-stock and price drop email reminders. Multi-currency and multi-language are supported at the free tier. Klaviyo onsite tracking, Facebook Pixel, GA4, and TikTok Pixel integrations add conversion attribution. REST and JavaScript APIs are available on Gold Plus and above. Missing relative to higher-scoring apps: no Shopify POS support, no Shopify Customer Accounts extension, no gift registry, and no multiple-list management per customer.

Built for Shopify and Integration

Wishlist Hero holds the Built for Shopify badge. The app integrates with Shopify Admin and supports automated installation for popular Shopify themes, with manual assistance offered for custom themes. It does not integrate with Shopify POS, Shopify Flow, or Shopify Checkout. The Klaviyo onsite tracking feature enables behavioral segmentation inside Klaviyo based on wishlist activity. The app supports English, French, Spanish, and German in the admin and storefront.

Ease of Use

One-click setup with automated installation for popular themes lowers the barrier to go live. The support team assists with custom theme integration at no extra charge, and reviews confirm this process is smooth. The admin interface is straightforward, with a clear view of wishlist analytics, customer activity, and reminder email performance. For a merchant who wants a working wishlist in under an hour, Wishlist Hero delivers.

Support and Reputation

Wishlist Hero holds a 4.7 out of 5 star rating from 372 reviews. Reviews consistently highlight responsive customer support and quick resolution of theme compatibility issues. The developer (Revamp) maintains active support and responds to reviews promptly. Occasional critical reviews mention delays on more complex custom requests, but these represent the minority of feedback.

Pros

• Generous free plan: 500 additions/month, guest wishlists, multi-currency, analytics
• Price drop and low-stock email reminders from $4/month
• Klaviyo, Omnisend, GA4, Facebook Pixel, TikTok Pixel integrations
• One-click setup with free theme integration assistance
• 4.7/5 rating from 372 reviews

Cons

• No Shopify POS, Flow, or Checkout integrations
• No gift registry or multiple lists per customer
• Free plan caps at 500 additions/month
• No Shopify Customer Accounts extension

Pricing

• Free: 500 additions/month, guest wishlists, social sharing, multi-currency, analytics
• Silver: $4/month, 1,000 additions, custom branding, Klaviyo and pixel integrations, email reminders, JS API (14-day trial)
• Gold Plus: $17/month, 5,000 additions, SendGrid and Omnisend, REST API (14-day trial)
• Platinum: $29/month, 10,000 additions (14-day trial)

5. Wishlist by Square - Best for New Stores That Need a Zero-Cost Starting Point

Wishlist by Square is the newest app in this roundup, launched in June 2025 by Square Apps, a developer based in Beaverton, Oregon. Despite its youth, it holds the Built for Shopify badge and has accumulated 92 reviews at a perfect 5.0 out of 5 stars, which is exceptional for an app less than 18 months old. The app takes a deliberately simple approach: a customizable wishlist button, automatic injection into the store header, product page and collection page support, a wishlist management page, analytics tracking, and 15 language options.

The free plan supports up to 100 "Add to Wishlist" events per month with no credit card required. The Pro plan at $9.99 per month removes all limits. For new Shopify stores that want to test the wishlist concept without any financial commitment, Wishlist by Square is the lowest-risk entry point available.

Pricing and Value

The pricing model is the strongest in this roundup for absolute accessibility. The free plan covers 100 monthly wishlist events with no time limit and no credit card required. The single paid tier at $9.99 per month offers unlimited events, making the cost structure completely predictable. There are no action caps that penalize growth, no feature gates across plan tiers (every feature is available on both plans), and no upsell toward more expensive plans. For a store with light wishlist usage, the free plan is a complete solution.

Feature Richness

This is the app's clear limitation. Wishlist by Square covers only the essentials: save for later, a favorites list, a customer-facing wishlist page, an automatic heart icon in the header, collection page heart display, a basic analytics dashboard, and 15 language translations. There are no email reminders, no price drop or restock alerts, no social sharing options, no guest wishlist (customers must have an account), no Klaviyo or email platform integrations, no gift registry, no multiple lists per customer, and no REST or JavaScript API. For a store that only wants a "save for later" button, this is sufficient. For a store that wants to convert wishlist saves into recoverable sales via email, the feature gaps are significant.

Built for Shopify and Integration

Despite its simplicity, Wishlist by Square holds the Built for Shopify badge, works out of the box without code edits, supports 15 languages for multilingual stores, integrates cleanly with the Shopify Admin, and automatically injects the wishlist heart into the theme header. From a pure Shopify compliance and performance standard, the app meets expectations. The lack of third-party integrations (only Shopify Admin is listed) is a feature gap rather than a compliance issue.

Ease of Use

Wishlist by Square is the easiest app in this roundup to set up. The automatic heart injection and one-click Shopify installation mean most merchants are live in minutes. Several reviews describe the entire install and activation process taking under 15 minutes, including support-assisted tweaks. The support team's response time is reported as under 15 minutes during business hours. For a merchant who wants a working wishlist today with no technical effort, this is the fastest path.

Support and Reputation

Wishlist by Square holds a 5.0 out of 5 star rating from 92 reviews. The rating is perfect and the reviews are enthusiastic. However, the score reflects the limited track record: the app launched in June 2025, approximately 14 months ago. Long-term stability, handling of Shopify platform updates, and behavior under high traffic are unknowns. The developer is actively responsive, but a 14-month-old app with 92 reviews cannot be evaluated with the same confidence as an app with 1,000+ reviews over several years. The score reflects this uncertainty, not a flaw in the current product.

Pros

• Permanent free plan with no credit card required
• $9.99/month unlimited plan with no action caps
• Perfect 5.0/5 rating from 92 reviews
• 15 language support
• Works out of the box with automatic header injection
• Built for Shopify badge

Cons

• No email reminders, price drop or restock alerts
• No social sharing options
• Requires a customer account (no guest wishlists)
• No Klaviyo, Flow, POS, or marketing platform integrations
• Limited track record: launched June 2025

Pricing

• Free: Up to 100 Add to Wishlist events/month, all core features
• Pro: $9.99/month, unlimited events, all features (7-day free trial)

6. Smart Wishlist - Best for Developers Who Need API-First Integration

Smart Wishlist by Webmarked is a long-running app, launched in May 2016, that emphasizes speed, scalability, and API access. It offers a single paid plan at $4.99 per month with a 60-day free trial. The core promise is a lightweight, fast wishlist that supports both guest and logged-in users with one-click saves. REST and JavaScript APIs are available to all subscribers, which is unusual at this price point.

The app targets merchants who are comfortable managing integrations directly or who have developer resources to build custom wishlist experiences. For non-technical merchants who want a ready-made, polished solution with marketing automation, the app's limited feature set and mixed support reputation make it a difficult recommendation.

Pricing and Value

The pricing structure is one of the simplest in this roundup: one plan, $4.99 per month, 60-day free trial. There are no tiers, no action caps, no feature gates, and no usage-based pricing. For a developer who needs a reliable wishlist backend with API access at minimal cost, this is genuinely good value. The 60-day free trial is the longest in this category. The limitation is that flat pricing also reflects a flat feature set: there are no marketing automation features, no email reminders, and no integrations with email platforms.

Feature Richness

Smart Wishlist covers the technical basics: one-click wishlist saves, guest and logged-in user support, wishlist buttons on product, collection, search result, and cart pages, social sharing, a customer wishlist management page, and REST and JavaScript APIs. Analytics integration is limited to Google Analytics. There are no built-in email reminders, no price drop or restock alert triggers, no gift registry types, and no multiple lists per customer. The REST and JavaScript APIs are the strongest feature argument: for merchants building headless storefronts or custom Shopify extensions, having API-first wishlist access at $4.99 per month is a cost-effective foundation.

Built for Shopify and Integration

Smart Wishlist holds the Built for Shopify badge but lacks the deeper integrations the badge usually accompanies. There is no Shopify POS support, no Shopify Flow, no Shopify Customer Accounts extension, and no Checkout integration. Theme compatibility has been reported as inconsistent in some merchant reviews. One review described residual code remaining in the theme after uninstalling the app, which required paid developer intervention to remove.

Ease of Use

The app markets itself as requiring no coding for setup, and for standard themes this is broadly accurate. A subset of reviews describe theme compatibility issues that required support to resolve, and the resolution process was sometimes slow. The 60-day trial gives enough runway to test compatibility before committing financially.

Support and Reputation

Smart Wishlist has a 4.1 out of 5 star rating from 58 reviews, the lowest combination of rating and volume in this roundup. Positive reviews praise the app's affordability, API access, and support responsiveness for straightforward setups. Critical reviews raise two recurring concerns: support response times for complex bugs can stretch beyond 30 days, and the app has left behind residual code in themes after uninstallation. For merchants who need guaranteed support SLAs, this score is a meaningful caution flag.

Pros

• Simple flat pricing: $4.99/month, no tiers, no action caps
• 60-day free trial, the longest in this category
• REST and JavaScript APIs available on all plans
• Guest and logged-in wishlist support

Cons

• 4.1/5 rating from only 58 reviews, with recurring support concerns
• No price drop or restock email reminders
• No Klaviyo, Flow, POS, or Checkout integrations
• Residual code reported after uninstallation by some merchants
• Support response times for complex issues can be slow

Pricing

• Standard: $4.99/month, all features included (60-day free trial)

Which Shopify Wishlist App Should You Choose?

The right app depends on what you want your wishlist to do after a customer saves a product.

Choose Growave if your store is at a growth stage where you are managing multiple retention tools and want to consolidate. Growave replaces your loyalty app, review app, referral program, and wishlist in a single platform. The free plan is a realistic starting point for new stores, and the all-in-one approach pays for itself once you account for the cost of running separate tools. The trade-off is setup complexity and a pricing jump at the $199/month Growth tier.

Choose Swish (Wishlist King) if your priority is a perfectly installed, properly styled wishlist without spending hours on theme customization. The free setup service on every plan is a genuine competitive advantage. If you are running Klaviyo and want wishlist behavioral triggers without a lot of configuration work, Swish's team will handle most of that for you. Ideal for established brands on Shopify or Advanced plans where the price-to-Shopify-plan model is fair.

Choose Swym Wishlist Plus if you are operating a multi-channel store with a physical retail presence, or if you need deep API access and custom registry types. The Shopify POS integration is unique among dedicated wishlist apps, and the Sidekick AI customization is a real time-saver. Best suited for stores on the Pro or Premium plan where the action limit is comfortable and the email automation integrations are in active use.

Choose Wishlist Hero if you are a small or mid-size store that wants a free or near-free wishlist with automated price drop and restock email reminders. The $4 Silver plan is the best value proposition in this category for stores under 1,000 monthly wishlist additions. Pair it with Klaviyo for a complete email automation setup at minimal cost.

Choose Wishlist by Square if your store is new, your traffic is low, and you want to add a "save for later" button without any financial commitment or technical effort. The free plan and instant setup make it the lowest-friction option available. Once your store scales and you need email reminders, sharing, or marketing integrations, plan to migrate to a more capable tool.

Choose Smart Wishlist only if you are a developer building a custom Shopify experience and need API access at the lowest possible monthly cost. For any merchant without developer resources, the support reputation and feature gaps make it a poor fit compared to alternatives at similar price points.

If your store also struggles with inventory visibility, the best Shopify back in stock apps roundup covers restock notification tools that complement wishlist functionality well. For stores working on conversion optimization beyond wishlists, the best Shopify announcement bar apps guide covers tools that keep shoppers informed during the buying journey.

Frequently Asked Questions

What is the best Shopify wishlist app in 2026?

The best Shopify wishlist app in 2026 is Growave: Loyalty and Wishlist, which earned an 8.9 out of 10 overall score in this evaluation. Growave combines a full-featured wishlist with loyalty programs, product reviews, referrals, and VIP tiers in a single platform, backed by a 4.8 out of 5 star rating from 1,175 verified merchant reviews. For merchants who only need a standalone wishlist with excellent support, Swish (Wishlist King) is the top-scoring dedicated wishlist app at 8.8 out of 10.

Does Shopify have a built-in wishlist feature?

Shopify does not include a built-in wishlist feature. Merchants need to install a third-party app to add "save for later" or favorites functionality to their store. All apps in this roundup are available through the Shopify App Store and install without requiring access to theme source code for most standard Shopify themes.

Which Shopify wishlist app has the best free plan?

Wishlist Hero offers the strongest free plan for most stores, supporting up to 500 wishlist additions per month with guest wishlist support, multi-currency, multi-language, and a basic analytics dashboard at no cost. Growave also offers a functional free plan that includes loyalty points and product reviews alongside the wishlist, capped at 200 monthly orders. Wishlist by Square provides a permanent free plan for stores with very light usage (under 100 wishlist events per month).

Can customers save wishlists without creating an account?

Yes. Guest wishlists, which allow customers to save products without logging in, are supported by Growave, Swym Wishlist Plus, Swish (Wishlist King), Wishlist Hero, and Smart Wishlist. Wishlist by Square currently requires a customer account. The ability to save without login is important for stores with high first-time visitor traffic, as mandatory account creation at the wishlist step can reduce adoption rates.

What is the difference between a wishlist and a save for later feature?

A wishlist is a dedicated list that a customer can manage, name, share, and return to at any time, independent of the shopping cart. Save for later is a simpler variant that moves items out of the active cart into a passive holding area without the sharing or management capabilities of a full wishlist. Most apps in this roundup support both concepts, though they use different terminology. For most Shopify merchants, a full wishlist app with sharing and alert capabilities delivers more marketing value than a basic save-for-later button.

Which wishlist app works best with Klaviyo?

Swym Wishlist Plus and Swish (Wishlist King) both offer well-documented Klaviyo integrations that pass wishlist events (add to wishlist, price drop, restock) as Klaviyo metrics, enabling behavioral email flows. Growave integrates with Klaviyo on its Entry plan and above. Wishlist Hero supports Klaviyo onsite tracking on the Silver plan at $4 per month, making it the most affordable Klaviyo-compatible wishlist app in this roundup.

Do Shopify wishlist apps work with Shopify POS?

Shopify POS integration for wishlist data is available through Swym Wishlist Plus, which allows in-store sales associates to view a customer's saved items during a POS interaction. Growave also supports Shopify POS, primarily for loyalty redemption rather than wishlist access. The other apps in this roundup do not offer POS integration. POS wishlist access is most valuable for boutique retailers and brands with both online and physical store presence.

How do wishlist apps help recover abandoned sales?

Wishlist apps help recover potential sales through automated email triggers. When a product saved to a customer's wishlist drops in price or comes back into stock after being sold out, the app can send an automatic email notification to that customer. This creates a high-intent touchpoint: the customer has already expressed interest in the product, so a timely price or restock alert converts at a higher rate than standard marketing emails. Swym Wishlist Plus, Growave, Swish (Wishlist King), and Wishlist Hero all support price drop and restock alert emails. This feature is closely related to back-in-stock alert apps, which you can explore in the best Shopify back in stock apps guide.